Iman Jamall

I’m an entrepreneur from Karachi. I’m curious about how people and systems behave outside formal institutions. Over seven years, I have worked at the intersection of technology, foresight and equity across several markets including the UK, the Netherlands, Spain, Uganda. Currently, I am Co-founder and Design Lead at CreditBook, a technology company focused on financial inclusion in Pakistan. Ultimately, I believe technology should work in harmony with nature.

This is my resume. This is my portfolio. This is my LinkedIn.


CreditBook

CreditBook is focused on providing accessible finance to underbanked businesses in Pakistan. Founded in 2020, products include an accounting app for SMBs that generated 5M+ downloads and a suite of embedded financial products built on smart underwriting decisions. As Tiger Global’s first investment in Pakistan, CreditBook raised $12.5M in funding and has been featured in Bloomberg, Tech Crunch, Forbes and Dawn News.

Background

My work at the intersection of design and entrepreneurship includes teaching/ speaking at the Mobile World Congress,ESADE Business School, Indus Valley School of Art and Architecture, Habib University, the World Government Summit and UX Pakistan. I’ve worked on foresight frameworks with the UK Government Office for Science, WHO and Guys and St. Thomas’ Hospital amongst others. I also have contributed to published research on urban knowledge systems and renewable futures.


Awards, Panels and Publications

  • Panelist at the Mobile World Congress for ‘AI and Fintech Beyond Borders: Innovation for Inclusive Growth’, 2025

  • ‘Khatoon e Pakistan’ Award for Social Entrepreneurship by the Government of Pakistan, 2024

  • Forbes Asia 30 under 30 Social Impact Category, 2021

  • Standard Chartered Women in Technology Leadership Award, 2020

  • UCL Faculty of Engineering Dean’s List for Outstanding Academic Performance, 2018

  • ESADE Scholarship for Merit and Academic Excellence, 2015

Research and acknowledgements